June 30, 2026 · 9 min read
The 5 hook archetypes that stop thumbs mid-scroll, platform-specific strategies for TikTok/Reels/Shorts, and a real swipe file of 10 hooks you can adapt to any niche. Built from analyzing thousands of viral videos.
June 30, 2026 · 7 min read
ROAS vs ROI explained, break-even analysis, platform-specific benchmarks (Google, Meta, TikTok), and the 4 most common mistakes that make your numbers look better than they are.
June 30, 2026 · 8 min read
Statistical significance explained in plain English, sample size requirements, the "peeking problem," and 4 common mistakes that make A/B tests unreliable. Includes a practical 6-step testing workflow.
June 30, 2026 · 7 min read
The numbers behind what makes subject lines work: optimal length, power words, mobile preview optimization, and 4 formulas that consistently outperform. Plus industry-specific benchmark data.
June 30, 2026 · 8 min read
A walkthrough of the complete content creation pipeline: ideation → scripting → visual assets → distribution → measurement. Every stage mapped to a free, browser-based tool. No signup, no cost.
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